Logistics / Distribution / Fulfillment

This short film was part of a research project conducted from 2014-2020 at the Tahoe Reno Industrial Center in Nevada.
Screened at the Society for Cultural Anthropology/Society for Visual Anthropology Biennial VIRTUAL Conference 2020 in the experimental category.

TRT: 5:38

Parking Lot Serenade
A short video that captures a song playing from a parking lot audio system in Reno, NV.

Transform 1
In one long single take, this video shows the transformation of a landscape. Soundtrack is the ambiance of the space which you presently inhabit.

Monument to Commerce + Memory

The Monument to Commerce + Memory is located at the former site of the Park Lane Mall, a demolished and abandoned retail property just south of downtown Reno, NV. The site encompasses over 40 acres, and sits along Reno’s main drag, South Virginia Street. It is less than 2 miles from Interstate 580/395 and the Reno-Tahoe International Airport and is close to fast-food restaurants, gambling venues, public schools, bars, banks, check cashing stores, motels, tattoo parlors, residential developments, and of course, other strip malls.

The Monument is contained by a chain link fence with access points along the northern border. Landscaping is minimal. The few trees along the perimeter are small and do not block sight lines. Crows and seagulls can be seen within the Monument’s borders. Visitors should keep an eye out for feces, broken glass and debris, especially along the Monument’s northern and western edges. Traffic can be very heavy along the adjacent streets, so please use appropriate caution.

There are numerous “No Trespassing” signs posted along the fence. Visitors should be forewarned that the Monument is situated on private property, and that trespassers are at risk for legal action.

The Monument is open 24 hours a day, every day of the year. There are no restroom facilities on the site. Admission is free.

Video below is a lockdown shot of the demolished site. Video length is equal to the average per capita time spent purchasing commodities in the USA per day.

Some Commercial Work

Created in collaboration with Matt Eller when we were Feel Good Anyway, a design and animation studio in Portland, OR. 

©1993-2024 William Morrison